What’s in Store at drupa 2012?

Noel Ward, Managing Director, Brimstone Hill Associates

What to Expect: What's most interesting to me is how the balance of inkjet, toner and offset play against electronic books or electronic presentment of documents. You look at e-books (and the perception is) everyone's reading on a Kindle or Nook, etc., and they aren't going to read paper books anymore. People in the business of printing paper books are seeing their run lengths go down, but they don't seem to have any trouble keeping their presses full with short runs of paper books.