Once you've performed great, customers won't settle for anything less. Be prepared. Consistency also applies to pricing. Customers won't stand for pricing that is all over the place. It appears deceptive and unprofessional.
Not that pricing is everything in customer retention. If you differentiate your business from the pack, clients will be less likely to shop for a cut-rate supplier. Remember you are making them wildly successful. You are providing a level of comfort to their otherwise hectic life. Price shopping is time-consuming and stressful. It brings in unknown providers with uncertain results. Always be honest with your clients, hit deadlines and don't make excuses and client retention shouldn't be a problem. The only problem is in referrals. Customers might not want to share you with others.
- People:
- Mike Renn