In Wide Demand

Castro believes that advances in technology have caused the rise in demand. It's easier and cheaper to get wide-format work now, so naturally more people want it.

"Technology has improved to the point where anyone who wants wide-format printing can install it in their shop," he observes.

That doesn't necessarily mean that the machine will become a cash cow. Castro notes that although he is told wide-format color ink-jet printers rarely break down, there is one drawback—they're expensive to supply.