In this short-run era, where a third of all jobs have run lengths of just 250 sheets, how are sheetfed offset presses faring? Industry observer Frank Romano offers his view.

By Frank Romano

When you consider that POD is still the primary application for digital printing, it now gives press makers with new highly automated presses a renewed shot at a market that is moving to shorter and shorter runs. Newer DI presses are excellent choices for short-run color printing, but the overlap between digital color printers, DI color presses and larger offset litho color presses has confounded printing press users.