Change and Thrive

As print volumes continue to decline, the important thing for in-plants to do is to understand and promote the value that print has always had but never leveraged fully. For instance, printers have been producing variable printing for years. How they acquire, use and maintain the data associated with the communication process is one key to their future. E-mails, direct mail and versioning, are just a few methods to deliver a message more accurately. These all depend on some form of a database.