Change and Thrive
In the year ahead, in-plants will need to focus on more efficient workflows, integrating with mobile technologies and adding even more value.
Bearing that in mind, it seems that the companies that are going to be successful in the communication industry must embrace and integrate online and mobile technology into their environments. Since printing's reason for existence is to communicate thoughts and ideas, it stands to reason that print and mobile media must intertwine. The changes will go beyond PURLs and QR codes, which have gained traction more rapidly than predicted. The in-plant that doesn't race to see how its organization is using mobile technology will find itself declining in influence and in the end lose more print.
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