Change and Thrive

That is why the future of in-plants is so positive. In-plants embraced digital technology before the rest of the printing industry saw its value. I am optimistic that in-plant managers will continue to push the technology.

One concern I have is that the changes the industry is undergoing may cause some managers to not aggressively seek new ways to participate in the change quickly enough. The new challenge is balancing what has been an operation's core business and adding new capabilities. Those who can best perform this juggling dilemma will be winners in the next communication era.