Graph Expo: The In-plant Perspective

I visited two years ago,” notes Salla Vaerma-Jadlos, manager of ReproMail for the City & County of San Francisco.

Like many, she came to Graph Expo just to keep track of technology and compile a wish list to prepare for next year’s budget.

“I started seeing a clearer picture of what we might look like in few years,” she says.

She looked at digital printers, front ends, MIS and Web-to-print systems and wide-format printers.

“I was surprised to find out how affordable wide-format printers were,” she says.

Also looking at wide-format printers was Dave Hoel, production manager at the University of Minnesota—though some other things caught his eye as well.

Specialty services like garment printing piqued the interest of many in-plants. Here, visitors get a demo of the new Anajet mPower mP10i printer.

“The Scodix booth was the thing that piqued my interest,” he says. “I can see potential for our athletic department or admissions.”

The t-shirt printing demos at the Anajet booth caught his attention too.

Other mangers were also intrigued by unexpected discoveries. Hendrix came to Chicago to look at wide-format printers, workflow, MIS and Web-to-print systems, but came away impressed by Objectif Lune’s new PlanetPress Connect business process automation software and Pitney Bowes’ AcceleJet printing and finishing system.

Rodney Brown, from the University of Delaware, was inspired by the Foil Xpress digital foil printers from ImPress Systems and by Pro-Bind’s thermal binding equipment.

Chambers was at the show to check out mailing and inserting systems to replace her shop’s aging equipment, and to look at digital envelope printers, tabbers and production management systems. But something else caught her eye as well.

“I really liked Timson’s affordable tabletop digital UV coater and will definitely put it on our list,” she says.

Another UV coater from TEC Lighting impressed Tammy Dunham, manager of Print Services at Nestlé Purina, who was at the show to look at digital presses. She also spotted some interesting canvas mounting systems from GOframe. Dunham felt the show was well attended, and she had an interesting theory to explain it.

Canon’s new Océ VarioPrint i300 cut-sheet inkjet press was not actually at the show but was demonstrated via video. (It was shown at Canon Expo the week before.)

“I wonder if people from the Midwest wanted to make sure they go before it’s in Orlando next year,” she speculates.

Graph Expo’s relocation to Florida in 2016 was a recurring topic of discussion this year, with many speculating that attendance will shrivel in the Florida heat. This would be a shame, notes Badani, since attending Graph Expo is a great way to get new ideas.

“It is a great place for in-plants to see what is new and possibly affordable and actually [can] have a direct impact on their operation,” he says.

In-plant Education

It’s also a great place to go for free education. IPG’s free in-plant breakfast and lunch sessions were a hit again this year, bringing so many managers together that, for a few hours, Graph Expo felt like an in-plant conference. The first of these events was a breakfast sponsored by Canon Solutions America. Attendees heard from two speakers who discussed how in-plants can deliver more value to their parent organizations and improve their overall performance.

At a luncheon sponsored by Rochester Software Associates, in-plant managers listen to Tom Rohrbach of Progressive talk about his quest to insource more work.

Kicking off the event was Barb Pellow, group director at InfoTrends, who discussed the rising importance of using data-driven marketing and highly personalized direct mail to increase response rates. She showed examples of effective personalized mail pieces, such as a mailing from a restaurant that included a personalized map with directions from the recipient’s house. Cross-media marketing services, she said, are critical for in-plants to start offering to enhance their relevance.

Repeating that message was Aaron Hale, of Canon Solutions America, who demonstrated a new centralized Web-based suite of tools and resources called the Performance Resource Center created specifically for in-plant managers. It features a Cross-Media Suite that includes a pay-as-you-go, wizard-driven cross-media production tool.

Hale took the audience through the seven simple steps required to launch an email campaign, then showed off other in-plant tools like a justification calculator, an open house kit and the Performance Challenge, a Web-based operational workflow assessment tool designed to help in-plant managers gain insight into how well their operational processes are performing by measuring against industry benchmarks.

Panel of Managers

Managers packed the room for the Xerox-sponsored in-plant breakfast that IPG hosted.

On Tuesday morning, scores of in-plant managers got together again to network and listen to presentations during a breakfast meeting sponsored by Xerox. In-plant managers filled nearly every seat in the room to hear Xerox Marketing Manager Allen Lea interview a panel of managers about their efforts to transform themselves from printers into value-add partners. On hand were Cathy Skoglund, of Arizona State University; Abbas Badani, of Pennsylvania State University; Steve Priesman, of Omaha Public Schools; and Tasha Carter of YWCA of Los Angeles.

Each revealed the steps they have taken to transform their operations and shared some of their innovative projects, such as a variable data mailing Priesman created using XMPie software and sent to 18,000 parents in his district telling them the time and location of their children’s bus stops, as well as the school name, principal name and contact information. The next step, he said, will be sending an electronic version to parents who have provided an email address.

Badani related how the e-commerce print procurement site he created has improved his in-plant’s strategic relevance, while cutting costs and providing more transparency. All vendors must bid electronically through the PSU Print Portal. Jobs are awarded based on which vendor offers the best value. Because the in-plant has the opportunity to see all the work, he said, it can position itself to deliver value where it can be most effective.

Skoglund discussed how her student-run in-plant is rebuilding and refining its processes and rebranding itself to the university with a 13-touchpoint marketing campaign using all channels of communication. She talked about the shop’s new Infigo Web-to-print system, its growing wide-format printing business and the new Xerox iGen4 Diamond press it is adding.

Seven-step Analytical Process

Just a few hours later, managers met again for lunch, this time to hear Tom Rohrbach of Progressive Insurance discuss his efforts to insource the variable data and creative work that is currently being outsourced. In a session sponsored by Rochester Software Associates, Rohrbach shared the seven-step analytical process his in-plant is using to determine whether work can be produced cost-effectively in-house.

In-plant managers fill the room for one of several in-plant events at Graph Expo, this one a luncheon hosted by the In-plant Printing and Mailing Association.

He and his team have taken a careful look at the shop’s existing equipment to decide whether they can cost effectively produce the outsourced work. They ask themselves whether new equipment would allow them to produce the work internally at a better cost and with better service. They also analyze and refine their cost model. Rohrbach stressed the need for in-plants to have “champions” among their customer base to help stress the value they provide.

Many of the in-plant managers who attended these events also gathered for a luncheon on Monday hosted by the In-plant Printing and Mailing Association. Howie Fenton of InfoTrends gave a presentation revealing the results of an ongoing in-plant survey, and then moderated a panel of three in-plant managers—Tammy Slone of Cedarville University, Curtis Ebdon of Fairfield University, and Brian Wadell of the University of California-Davis—who shared innovative practices they use to bring more work into their shops.

Fenton had previously led another educational session at Graph Expo, called “The Secrets of Leading In-plants” in which he used InfoTrends data to show trends among in-plant leaders.

In another seminar, Elisha Kasinskas of Rochester Software Associates moderated a panel of four managers—Mike Lincoln (State of Colorado), Karen Meyers (Michigan Farm Bureau), John Sarantakos (University of Oklahoma), and Andrew Yee (Dynamic Funds). They discussed how they stay relevant and satisfy customers, the types of new work they are adding and the tools and technology they use to grow their operations.