In-plants Popular at Graph Expo
Phil Larson, former director of AFPress and grafaccent at American Fidelity, and now president of Shepherd Consulting OK, stressed the importance of marketing to the "C Suite" and to the influencers in the organization. He agreed that customer service is crucial for an in-plant, adding that he once turned down an opportunity to mandate that company printing business go to the in-plant, because he felt that if the shop couldn't win the work through customer service, it didn't deserve it.
- People:
- Jimmy Friend
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
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