In-Plants Online

"If in-plant teams are involved, they have the opportunity to be the 'watch out' of the logo usage [and] corporate colors, because this expertise has always resided in our in-plant group," points out Steenhoek.

As organizations try to reduce the amount of paper they use, Web sites are becoming necessary for electronic publishing. Sandy Adams, manager of information services for the California Office of State Publishing, says her operation has been putting forms and other documents on the Internet for about four years now.