From the Editor: Raise Your Rates
LIKE EVERY other business, an in-plant has to remain viable, and that means raising rates from time to time to compensate for cost increases. Yet many in-plants are reluctant to tamper with established prices. After all, aren’t you there to save money for your organization? Don’t your rates have to be low? Won’t customers revolt if you raise them?
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
