In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

As marketers face more scrutiny from the financial decision-makers in their organizations, measuring the effectiveness of marketing programs becomes more important. Variable data solutions that improve the ability to reach the right prospect at the right time will become crucial.

According to Variable Data Printing 2005 from Trendwatch Graphic Arts, 29 percent of commercial printers produce VDP jobs in-house, as do 58 percent of digital printers; 13 percent outsource VDP. IPG data shows that nearly 44 percent of in-plants produce VDP to enhance the effectiveness of their internal customers’ marketing efforts.