In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

Additionally, campaign management software can help detect customer responses to the campaigns and create the output for telemarketing organizations, direct mail fulfillment or e-mail offerings. Many of these campaign management tools can track response metrics in batch mode and real time and provide a user-friendly marketing portal that allows management to see the key reports and metrics on a day-to-day basis.