In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

• Transaction: Incorporating personalized and customized content with intricate financial and account data that is automatically composed to produce “data-driven” documents. This data is frequently mainframe-based, and document creation may encompass complex logic.

Integrated Automated Marketing

Most recently there has been increased emphasis on the emerging world of integrated automated marketing campaign management. Tools from XMPie, MindFireInc., Pageflex and Responsive Solutions are delivering multi-channel solutions that let users synergistically combine print and e-mail marketing communications.