In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

• Mail Merge: Incorporating name and address information to produce unique pieces for each recipient.

• Simple One-to-One: Incorporating some targeted images and text along with personalized information to produce a unique composition customized to a unique recipient.

• Complex One-to-One: Incorporating completely unique text images graphics, templates, content and designs based on detailed profile information about each recipient.