In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

Given the pressure in the market to improve marketing ROI, variable data printing is becoming a mainstream element of business communications. There have been marked changes in the ease of use and variety of tools available for one-to-one variable imaging solutions. Historically there has been a range of options, from simple mail merges to complex transaction document solutions. Market research firm InfoTrends, in its “2005 Variable Data Design and Production Report,” identified options including: