Variable Data Lets In-plants Make a Difference

These are times of significant change in marketing, and the in-plant can play a key role in successfully driving that change. It requires elevation of contacts to the right level in the organization, having the right tool set in place and delivering the right value to your clients. IPG

Barbara A. Pellow is principal of Pellow and Partners, a consulting practice that helps companies develop multi-media strategies. Prior to this she was the chief marketing officer of Kodak’s Graphic Communications Group. Before that, she was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s School of Printing Management and Sciences. Pellow has also served as corporate VP of marketing for IKON Office Solutions and for Indigo; VP and general manager for the Xerox Document Production Systems Group; and director of the On Demand Printing and Publishing Service at CAP Ventures. A frequent speaker at industry events and a recognized author, Pellow is on the Board of Directors of Ft. Lauderdale-based Spherion as well as EDSF. Contact her at (585) 554-4144 or at: barb@pellowandpartners.com