In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

Work Closely with Marketing

As the economic power moves from the producers of products to consumers, the role of marketing will grow in importance. Helping the marketing executive to deliver measurable results will be crucial to the success of in-plant operations. Marketing is driving the business, and the in-plant must integrate itself into the marketing value chain to deliver the best possible value to the organization.