In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

“To be successful with variable data, we need to understand the specific requirements of the business units,” Jones continues. “We are growing volume at 20 percent per year by insourcing outsourced work, and we do that through demonstrable cost savings. Savings are the result of workflow efficiencies and improved variable data capability.”