In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

“We re-engineered the process to a 20-hour cycle time. At the same time, we generated $50,000 in hard dollar savings through a reduction in actual printing costs, and we cut programming costs by $200,000.”

In a wealth management application for individuals, statements were altered so that data was displayed in easy-to-understand, full-color graphical form. While there was no cost savings, the new program generated improved customer retention and new client opportunity.