In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

These operations are also linked into the London location which has a Xerox 5252, a 6060 and a DocuTech 6180. Equipment is standardized with the latest DocuSP front ends so VIPP (Variable data Intelligent PostScript PrintWare) can consistently run jobs across the network.

“We have evolved our variable data capabilities over the past year,” notes Andrew Jones, manager of Corporate Printing. “One of our first applications was for checking account statements. There were 150,000 statements and 400,000 pages of data and images. The vended process took 15 days. The client needed four-day turnaround or threatened to move millions of dollars of business somewhere else.