In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

Rutledge followed that up with personalized calendars that highlighted pay dates. The calendar kept ReproGraphic Services in front of prospects and customers for 12 months while demonstrating its color printing and graphic design capabilities.

Today, ReproGraphic Services is growing its user base. Enrollment Services conducts career fairs in a number of locations, and the in-plant is generating personalized mailers for the various cities. The Athletic Department is creating personalized mailers to season ticket holders.