In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

Part of her strategy to improve awareness and competitive positioning for the shop was to market its capabilities. The department’s Web site talks about its Web order entry capability, convenience and the fact that services are cost competitive with external sources.

Rutledge used the Indigo acquisition as an opportunity to hold open houses and introduce faculty and staff to the resources available in ReproGraphic Services. For those participating in the open houses, she captured the individual’s contact information through a prize drawing and produced personalized thank you cards, which included horoscope information.