In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.

Graphic Services provides users with Internet access for job submission and tracking, as well as finishing, kitting, fulfillment and distribution services. The shop employs 115 full- and part-time staff members.

One of the most pivotal marketing functions in a university is attracting new students. Mike Loyd, director of Procurement Auxiliary Services, and his team are working with admissions to develop personalized mailers to attract both in-state and out-of-state top scholars. These VDP marketing materials incorporate the individual’s name, and the scholarship opportunities that are presented are different based on the geographic location of the prospective student. The materials also reflect the difference in the eligibility for financial aid packages for in-state versus out-of-state students.