Variable Data Lets In-plants Make a Difference
In-plants must integrate into the marketing value chain to deliver the best possible value to the organization. Variable data printing will let you do this.
THE MARKETING budget in corporate America typically falls victim to intense scrutiny. In a results-driven age, the chief marketing officer feels intense pressure from executive officers, boards, shareholders and customers to deliver measurable results. As a consequence, marketers are always asking questions like these:
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