Cross Media: A New Role for the
 In-plant

Enhancing the Finance/Insurance Industries

Many insurance and financial services firms also house large in-plants—often data centers. They have primarily produced transactional jobs such as statements and bills, or documents such as letters, policies and other mildly personalized, but relatively generic, materials. Transpromo messaging can use some cross-media tools, but a greater opportunity exists within the many materials used by sales and customer service representatives. These include the vast array of brochures, letters and direct mail, all of which can be significantly enhanced by cross-media technology.