Cross Media: A New Role for the
 In-plant

So if Zack is interested in studying business and playing soccer and –lacrosse, his brochure includes the relevant details. Emma's version features her chosen major of biology and her favored activities of rock climbing and skiing.

Some commercial printers have been doing this kind of thing for the past few years. The schools they serve are seeing excellent results. There's no reason an in-plant can't do the same. It's all a matter of using data and state-of-the-art technology to create print and electronic campaigns that reach your audience more effectively, while adding value to your in-plant's offerings.