Cross Media: A New Role for the
 In-plant

The Higher-ed Opportunity

Colleges and universities, home of some of the largest in-plant operations, often need to bolster enrollment, perhaps even in specific programs. So instead of sending out a spray-and-pray mass mailing to high school juniors and seniors in selected zip codes, add a little personalization. Colleges can obtain broad details about the interests of students taking exams like the SAT from College Board data. It has the student's name and –address, so by using software from interlinkONE, MindFireInc or XMPie, a personalized cross-media campaign can be created that's far more likely to be opened than a generic piece of mail.