Cross Media: A New Role for the In-plant
Putting ink on paper is not enough any more. In-plants must add the power of cross-media technologies to their repertoires.
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Noel Ward
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The best are two-way conversations offering multiple opportunities for your company, its customers and its prospects to interact at a more personal level than with ordinary print and mail messaging. There are numerous examples in the commercial print space, but let's look at a couple that pose opportunities for in-plant shops.
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- Companies:
- MindFire Inc.
- XMPie
- People:
- Larry Zusman
E
Noel Ward
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