Cross Media: A New Role for the In-plant
Putting ink on paper is not enough any more. In-plants must add the power of cross-media technologies to their repertoires.
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Noel Ward
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"We've seen in-plants use cross-media in many ways," says Pinto. "We know they can do it."
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- Companies:
- MindFire Inc.
- XMPie
- People:
- Larry Zusman
E
Noel Ward
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