Cross Media: A New Role for the
 In-plant

Test drive one of the solutions from interlinkONE, look into demonstration tools from MindFireInc or XMPie that can show how a multi-touch marketing program can work. They may well open some eyes and minds in your organization.

Learning about your company's communications needs is the first step. Then learn about the tools available and how they fit in your organization. Next, show what can be done—and that your in-plant can do it. With the right mix of capabilities, your in-plant can be a cross-media hub that is tightly bound to your firm's marketing and customer communications.