Cross Media: A New Role for the In-plant
Putting ink on paper is not enough any more. In-plants must add the power of cross-media technologies to their repertoires.
Don't Tell—Show
"Use the same technology you're saying is important to show the VP of marketing what can be done," suggests MindFireInc's Rosendahl. "Put a live campaign together that incorporates a targeted direct piece with a response URL or QR code. Follow it up with the e-mail and personalized mailer. Many marketing execs don't realize this can be done, much less that it can be done in-house. You have to show them."
- Companies:
- MindFire Inc.
- XMPie
- People:
- Larry Zusman
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