In-plants must add the power of cross-media technologies.

By Noel Ward

Pinto, of interlinkONE, agrees. "The in-plant manager has an inside track to learn more about the company he works for, yet many times they don't know why a job was done or what the objectives were. Reach out to the marketing people," he –advises. "Ask questions and learn what they are trying to do so you can find new ways to help them meet their goals."