Cross Media: A New Role for the In-plant
Putting ink on paper is not enough any more. In-plants must add the power of cross-media technologies to their repertoires.
For instance, if a company is using direct mail and providing a generic link to a Web site, the link could be changed to a response URL to increase the level of personalization and better engage the customer.
"In-plants often have direct access to a tremendous amount of customer data that can be used in cross-media campaigns," continues Zusman. "By understanding the company and how various cross-media tools can be used, they are extremely well-positioned to implement an effective program."
- Companies:
- MindFire Inc.
- XMPie
- People:
- Larry Zusman
Related Content
Comments
