Cross Media: A New Role for the In-plant
Putting ink on paper is not enough any more. In-plants must add the power of cross-media technologies to their repertoires.
• Print engine vendors have similar materials that show how print and electronic media have been used successfully.
• Trade conferences such as Graph Expo and On Demand have sessions and workshops on how to choose and implement the tools that will work for your operation.
• Then there are magazines, especially leading-edge business and technology mags such as CMO, Wired or Fast Company, all of which talk about the latest –technologies and how companies are using them.
- Companies:
- MindFire Inc.
- XMPie
- People:
- Larry Zusman
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