Cross Media: A New Role for the In-plant
Putting ink on paper is not enough any more. In-plants must add the power of cross-media technologies to their repertoires.
Learning these things means climbing a learning curve, but the information about how they all work is readily available:
• There are many Web sites and online resources that provide an almost infinite range of information on cross-media services.
• Companies such as interlinkONE, MindFireInc, and XMPie all have case studies, white papers, videos, tutorials and more that can help you get your head around the many cross-media tools available.
- Companies:
- MindFire Inc.
- XMPie
- People:
- Larry Zusman
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