Cross Media: A New Role for the In-plant
Putting ink on paper is not enough any more. In-plants must add the power of cross-media technologies to their repertoires.
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Noel Ward
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As more than a few in-plants have found, you can't survive these days by just putting ink and toner on paper. You need to add value, and cross-media is a excellent way to do just that. This requires a new approach.
Think Beyond the Page
"In-plants have to shift to being able to see an entire project, not just the ink-on-paper part," asserts Jason Pinto, CMO at interlinkONE. "They need be able to send out an e-mail, push a text message to a cell phone, or show how effective their company's Web site or Facebook page is."
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- Companies:
- MindFire Inc.
- XMPie
- People:
- Larry Zusman
E
Noel Ward
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