In-plants Can Perform Variable Data Printing

• Sales handouts—Different buyers have different priorities. If a customer's primary consideration is price, it makes sense to generate sales materials that stress the cost effectiveness of a company's product. Other buyers may be more interested in speed, accuracy, quality or other concerns. A company that collects this kind of information, either verbally or from a form, can generate sales materials that tout the advantages of its products for each specific customer.