Abbas Badani agrees. The senior director of Integrated Graphics Services at the University of Nevada, Las Vegas, a stone’s throw from the convention center, says the Expo is a perfect opportunity for managers to educate themselves on the latest innovations. He wants to learn all he can about up-and-coming technology so he can tell customers about it.
“I want to be the resource for the customer, and to be the resource I’ve got to know more than my customer,” he says. He does not want customers informing him about new technology.
“That would not be a good place to be,” he says.
Staying up to date is crucial for another reason, Badani adds.
“The competitors are going to be there. If my competitors are there looking at things, I better be looking at those things too,” he says. “It’s kind of critical.”
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.