IPMA Makes a Splash in Kansas City
Rigby described one PURL campaign for the football team that included a personalized printed piece, a personalized Web site showing the recipient's name on a football uniform, along with a video; an html e-mail for non-responders; and a custom die-cut postcard to season ticket purchasers.
"It was a very successful PURL campaign," remarked Rigby. "We actually filled the seats…and still went two and 10."
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
