IPMA Makes a Splash in Kansas City
Pellow encouraged in-plants to frequently assess their changing marketplace. Who are your competitors today? They're not the same ones you had a year ago. What new areas of expertise do you need to develop? Which cross-media services are being outsourced right now?
Integrating Print and Web
One in-plant that is already deeply enmeshed in cross-media is University Publishing, at Washington State University. Director of Printing Steve Rigby gave a session detailing how his in-plant has integrated print and Web, with designers working in both mediums. His team handles html e-mail templates, Web site design, content management, custom Web applications, event registration/payments, PURL campaigns and more.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
