IPMA Makes a Splash in Kansas City
"Those departments are getting those services someplace," she reminded them. If it's not from your in-plant, then you're missing an opportunity. Your job, Pellow stressed, is to help your customers reach their market better, and the way to do this is by leveraging digital channels of communication, like mobile technology, video and social media.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
