IPMA Makes a Splash in Kansas City
"You've got to look at how you're going to make paper and mobile devices work together if you're going to be competitive," she proclaimed, during the second day's keynote session. She pointed to mobile codes and augmented reality as technologies in-plants should be investigating. In-plants, she noted, are lagging behind commercial printers in offering cross-media marketing services. Yet their customers are demanding it.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
