A Texas In-plant Roundup
To demonstrate new technologies for making printed pieces interactive, so they continue to be a viable component in the marketing mix, Kristel Foster and Jeff May, of QuadWilliamson, showed examples of image recognition (IR) and augmented reality (AR) technologies. By using AR, a QR code is no longer needed to bring readers from a printed page to an online resource; once an app, such as Actable from Quad, is downloaded, a user's smart phone scans the whole page and redirects the phone's browser.
- Companies:
- Canon U.S.A.
- Xerox Corp.
- Places:
- Austin, Texas
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
