A Texas In-plant Roundup
Game Theory
In one interesting, two-part session, Chris Reich, CEO of TeachU, discussed how "Game Theory" can be used to manipulate the way others think by giving them choices that appear to be in their best interest. In any negotiation, he said, the goal is not to "win," but to maximize the outcome for both sides. So always consider what the payoff is for the other person, he said. It may be something that stokes their ego, gives them a sense of power or supports their belief system.
- Companies:
- Canon U.S.A.
- Xerox Corp.
- Places:
- Austin, Texas
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
