Plan Ahead for Perfection

• Plan for Personalization. If the designer plans to personalize the piece, explain which software is supported for personalization so he or she can design accordingly. If the piece includes variable data fields, be sure they allow enough space to accommodate the longest possible text length.

• Make it Easy on the Eyes. Help your customer identify problem color areas by providing proofs early and often. Reiterate that only a printed proof provides an exact match; monitor proofs are not a perfect representation of the final product. Also, if your customer experiences banding or blending issues, suggest using photos, graphics and text as a great way to avoid flat areas of color.