Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
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• Promote that even digital communication has an environmental impact, so saying that digital communication is "green" and printing is not is inaccurate. Electronic communications require a lot of electricity, both to operate and cool data centers and to run computers and other electronics. This adds up to about $2.8 billion of energy annually (and most of it is not generated in a sustainable fashion). The average e-mail spam causes emissions equivalent to 0.3 grams of carbon dioxide per message—and in 2008, there were 62 trillion such messages. Emphasize the existence of forestry certification and recycling programs that limit the environmental impact of printing.
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