Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
• Promote how you are reducing the organization's carbon footprint. For example, your installation of a particular piece of equipment has reduced your CO2 output. Make them realize that just by using your services, they are helping to limit the number of vendor delivery trucks needed. And if your in-plant outsources any work, it will ensure the vendor selected offers a sustainable and environmentally friendly business model.
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