Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
• Promote that you exist so your customers can focus on what they do best. Let the print professionals handle printing so that your customers can focus all of their energies on their responsibilities (e.g., teaching, administration, sales, etc.).
• Promote convenience, ease of access and security. The in-plant will deliver jobs right to their site. And because employees of the organization are producing/delivering materials, security is ensured. Emphasize the convenience of your online job submission capabilities.
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