Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
• Promote that printing is a profession, and those on your staff are trained professionals. A slight error or omission can render a printed piece unusable. Your staff is trained to run through a list of prepress precautions to catch potential problems before a job is produced. For that reason your experienced design staff can help customers avoid costly mistakes.
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